982_MARKETING MANAGEMENT
Course Period:From2010-02-24 ~ Any Time
Course Intro
Course Plan
Textbooks
1.行銷管理學(Marketing Management)
2.平衡計分卡(Balance Scorecard)
3.策略地圖(Strategy Maps)
4.策略核心組織(The strategy-focused organization : how balanced scorecard companies thrive in the new business environment)
5.系統化運籌與供應鏈管理
6.供應鏈管理(劉賓陽教授編審)
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行銷管理Syllabus
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行銷管理PPT教材
Co-Instructor(s)
屠益民
屠益民