1001_媒體管理學
上課期間：從 即日起 到 無限期
課程介紹
課程安排
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Week1-傳播經營與管理-導論
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Week2-傳播經營與管理-Sectors
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Week3-傳播經營管理-Trends
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Week3-We media
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Week3-Citizen Media
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Week3-What_is_Social_Media_iCrossing_ebook
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Week4-數位匯流發展方案
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Week4-傳播與經營管理-Convergence
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Week6-傳播經營與管理-Strategy(1)
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Week7-傳播經營與管理-Strategy(2)
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Week8-傳播經營與管理-Managing Technological Change
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Week9-傳播經營與管理-Cognition and Culture
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Week10-傳播經營與管理-Organizational Structure
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Week11-傳播經營與管理-Marketing
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Week12-傳播經營與管理-Globalization
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Week13-數位匯流時代電視產業的內容策略
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Week14-傳播經營與管理-nonprofit media
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Week14-慈善家重新詮釋新聞事業
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Week14-臺灣電視媒體之組織文化
教師 / 彭采薇
教師 / 胡元輝
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