1002_MARKETING MANAGEMENT AND RESEARCH
Course Period：From2012-02-20 ~ Any Time
Course Intro
Course Plan
Textbooks
1. Kotler, Philip (2003), “Marketing Management,” International Edition, 11th edition, Prentice Hall, ISBN: 0-13-0497150
2. 曾光華著, 行銷管理 理論解析與實務應用, 前程企業, ISBN: 957411882-7
3. 方世榮譯, Kotler (2003), “Marketing Management,” 11th edition, 東華書局, ISBN: 957-483-1
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Week 1 Syllabus
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Week 2
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Week 3 Marketing information and research
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Week 4 consumer behavior
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Week 5 organizatonal buying behavior
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Week 6 STP
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Week 7
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Week 8
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Week 9
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Week 10
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Week 11 Service strategy
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Week 12 pricing strategy
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Week 13
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Week 14
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Week 15 retaling and wholesalers
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Week 16 promotion management
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Week 17
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Week 18
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Papers
Co-Instructor(s)
張純端
張純端
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