1012_INTERNATIONAL MARKETING MANAGEMENT
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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1 cottle taylor expanding the oral care group in india
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10 the clorox company leveraging green for the grownth
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11 haier taking a chinese company global
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2 Louis Vuitton in Japan
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3 inside intel inside
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4 Franz collecting, INC the road from subcontracting to brand marketing
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5 the birth of swatch
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6 starbucks delivering customer service
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7 lenovo building a global brand
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8 marketing the 100 laptop (A)
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9 dove evolution of a brand
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Chap007(Debbie)
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Chap017(Debbie)
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Chap018(Debbie)
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Chap11(Debbie)
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Chap12 and 13(Debbie)
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Chap14(Debbie)
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Chap16(Debbie)
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Syllabus of International Marketing Management
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chap019(Debbie)negotiation
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chap1(Debbie)
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chap2 and 10(Debbie)
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chap3(Debbie)
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chap4(Debbie)
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chap5(Debbie)
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chap6(Debbie)
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chap8(Debbie)
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marketing the $100 laotop (A)
Co-Instructor(s)
張純端
張純端
Co-Instructor(s)
黃聖廷
黃聖廷
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