1041_MARKETING MANAGEMENT
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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課程大綱
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1041_SWOT
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1041_Customer value, satisfaction,loyalty
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1041_analyzing consumer markets
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1041_identifying market segment targets and brand positioning
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1041_Product strategy and new marketing offerings
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1041_managing services
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1041_pricing strategies
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1041_IMCs
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1041_marketing channels
Co-Instructor(s)
張榮華
張榮華
Co-Instructor(s)
俞昱安
俞昱安
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