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(01) Warm Glow or Extra Charge The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness.
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(02) Should Firms Use Small Financial Benefits to Express Appreciation to Consumers Understanding and Avoiding Trivialization Effects.
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(03) The Downstream Consequences of Problem-Solving Mindsets How Playing with LEGO Influences Creativity.
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(04) Feeling Love and Doing More for Distant Others Specific Positive Emotions Differentially Affect Prosocial Consumption.
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(05) Green Claims and Message Frames How Green New Products Change Brand Attitude.
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(06) Sizing Up the Effect of Portion Size on Consumption A Meta-Analytic Review.
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(07) The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services.
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(08) Better Not Smile at the Price The Differential Role of Brand Anthropomorphization on Perceived Price Fairness.
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(09) Who or What to Believe Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers.
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(10) When Do Consumers Avoid Imperfections Superficial Packaging Damage as a Contamination Cue.
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(11) Seeing the Big Picture The Effect of Height on the Level of Construal.
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(12) Where When and How Long Factors That Influence the Redemption of Mobile Phone Coupons.
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MMR-mid-term project
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Syllabus of Marketing Management (MBA)
