1071_MARKETING COMMUNICATION RESEARCH METHODS
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
-
質性與量化
-
ch. 1
-
(part I) language of professional researchers
-
(part II)
-
(part III)
-
Ch. 2
-
ch. 3
-
ch. 4
-
ch. 8 part I 實驗法
-
實驗法範例paper 1 (請印出上課使用 若有事前閱讀更佳)
-
實驗法範例paper 2 (供參)
-
ch. 8 part II 實驗法
-
APAˊ6 (參考文獻引用與格式整理供參)
-
report the research
-
ch. 12
-
ch. 11
-
ch. 10
-
ch. 9
-
調查法範例paper
-
調查法範例paper 2 附問卷
-
ch. 5 sampling
-
APA重點摘錄
Co-Instructor(s)
周軒逸
周軒逸
Co-Instructor(s)
蔣家穎
蔣家穎
Related Courses
|
|
||||||
|
|
|
||||||
|
|
|
||||||
|
|
|
||||||
|