1072_MARKETING MANAGEMENT AND RESEARCH
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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0. Group Paper Presentation List
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1.(JCR)Goods Donations Increase Charitable Credit for Low Warmth
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10.(JCR)When Two Wrongs Make a Right Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products
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11.(JMR) (I'm) Happy to Help (You) The Impact of Personal Pronoun Use in Customer–Firm Interactions
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12.(JCR)Service with Emoticons How Customers Interpret Employee Use of Emoticons in Online Service Encounters
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13.(JM)The Benefit of Becoming Friends Complaining after Service Failures Leads Customers with Strong Ties to Increase Loyalty
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14.(JM)When Celebrities Count Power Distance Beliefs and Celebrity Endorsements
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15.(Harvard Case)Dove Evolution of a Brand
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2.(JMR)How Deviations from Performance Norms
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3.(JCR)That’s Not How I Remember It Ignorant Memory for Ethical Product
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4.(JCR)Money Helps When Money Feels Money Anthropomorphism Increases
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8.(Hardvard Case)The Birth of the Swatch
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9.(Harvard Case)Coca-Cola Goes Green The Launch of Coke Life
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Syllabus of Marketing Management (MBA)
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lecture 01-introduction to marketing
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lecture 02-Marketing Environment (Ch 2 and 11)
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lecture 03-Marketing information and research (Ch4)
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lecture 04-consumer behavior (CH5 and 6)
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lecture 05-organizatonal buying behavior (Ch7)
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lecture 06-STP (CH8 to 10 )
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lecture 07-New Product Development (Ch 20)
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lecture 08-Product strategy (CH12) (2)
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lecture 08-Product strategy (CH12)
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lecture 09-Service strategy (CH13)
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lecture 10-pricing strategy (CH14)
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lecture 11- channel management (CH15)
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lecture 12-retaling and wholesalers (CH16)
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lecture 13-promotion management (CH17 and CH18) (1)
Co-Instructor(s)
張純端
張純端
Co-Instructor(s)
張以承
張以承
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