1091_MARKETING COMMUNICATION RESEARCH METHODS
Course Period:FromNow ~ Any Time
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Course Intro

Course Plan

  • APA
  • 質性與量化
  • APA重點摘錄
  • 練習題
  • 109行銷傳播管理研究方法_(初版課程大綱)
  • Chap001 (2020)
  • The language of professional researchers (I)
  • part II 上傳版本
  • (part III) (上傳版)
  • Ch2 上傳版
  • Ch 3
  • Chap4 (上傳版)
  • Ch 8 part I 實驗法 上傳版
  • 吃硬不吃軟
  • Ch 8 (Part 2 上傳版)
  • ch 16 report the research (2020)
  • Chap012 (上傳版)
  • Chap10 (1207)
  • Chap11 (上傳版)
  • 台灣偶像劇與女性觀眾愛情觀之關聯性研究 2018
  • Chap 9 (上傳版) 簡
  • Chap 5 sampling
Co-Instructor(s)
周軒逸
Co-Instructor(s)
楊展綸

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