1092_ADVERTISING EFFECTIVENESS
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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廣告效果導論 2021
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廣告實驗法簡介與應用 2021.03
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統計數據解讀
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03.30 central and peripheral routes to advertising effectiveness
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04.06 Kimetal2016IJMC
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04.27_1 Gender Differences in responses to emotional advertising
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04.27-2 consumer reactions to animal and human models in print ads
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05.04_1 the impact of media multitasking
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05.04_2 necessary but not sufficient
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05.11-1 visual art
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05.11_2 is beauty best
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05.18 do your ads talk too fast to your audio audience
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05.25_1 brand related UGC
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05.25_2 Effect of short video ads on sales
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06.01 Gender stereotypes as a double edged sword in political advertising
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06.08_1 Temporal and social scarcities effects on ad evaluations
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06.08-2 Bygone eras vs the good Ol days
Co-Instructor(s)
周軒逸
周軒逸
Co-Instructor(s)
郭晉怡
郭晉怡
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