1111_ADVERTISING EFFECTIVENESS_ICM533
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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廣告效果導論 2022
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廣告實驗法簡介與應用 2022 (簡)
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統計數據解讀 2022
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1 central and peripheral routes
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2 Effects of prominent in-game advertising
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3 is beauty best
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4-1 How Anthropomorphized Brand
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4-2 the impact of emotional appeal
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5-1 “I’m (Not) Offended by Whom I See
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5-2 Don’t Lose Your Product in Story Translation
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6-1 heading the right way
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6-2 visual art
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7-1 I ve heard that brand before the role of music recognition on consumer choice
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7-2 The sniffing effect
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8-1 Persuasive effects in social media the case of envy
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8-2 Smiling AI agents How anthropomorphism and broad smiles increase charitable giving
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9-1 The Effects of Men s and Women s Voices in Political Advertising
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9-2 To gain face or not to lose face the effect of face message frame on response to public service advertisements
Co-Instructor(s)
周軒逸
周軒逸
Co-Instructor(s)
曾怡庭
曾怡庭
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