1111_MARKETING MANAGEMENT_ICM548
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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1111 Marketing Management syllabus
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1 SWOT_2020
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2 STP_2020
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3 consumer behaviors_2020
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個案討論與服務補償
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4 service marketing_2020
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5 Branding_2020
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6 new product_2020
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7 pricing strategies_2020
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8 IMCs_2020
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9 channels_2020
Co-Instructor(s)
張榮華
張榮華
Co-Instructor(s)
陳芊蕙
陳芊蕙
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