1112_SERVICE MARKETING_ICM551
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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1112 Service Marketing syllabus.pdf更新版)
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0222_characteristics of services marketing
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0222_Levitt (1976) the industrialization of service
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0222_The industrialization of service
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0301_Consumer reliance on intangible versus tangible attributes in service evaluation-the role of construal level
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0301_ServiceScapes
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0301_blueprinting
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0308_Replaced by a robot Service implications in the age of the machine
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0308_Designing service processes.pdf
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0329_How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands
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0329_Positioning Services in Competitive Markets
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0329_service products and brands
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0412_How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID 19 Pandemic Conditional Serial Mediation and COVID 19
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0426_The devil you know Self-esteem and switching responses to poor service
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0517_The impact of hotel attributeswell being perception, and attitudes on brand loyalty Examining the moderating role of COVID19 pandemic
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0517_The impact of social visibility of VIP services on satisfaction
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0524_When and why saying thank you is better than Saying Sorry in Redressing
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0412_service communications
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customer expectation and service quality
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ServQual scale
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servqual
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service gap and SERVQUAL
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0524_Complaint Handling And Service Recovery
Co-Instructor(s)
張榮華
張榮華
Co-Instructor(s)
邱渝雯
邱渝雯
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