社會行銷乃是運用行銷策略改變公眾行為以增加社會利益的一種方法，並普遍運用於政府機關及非營利組織之管理策略。本課程從社會行銷之基本理論概念出發，並著重於社會行銷策略之實務操作及創新思考。 Social marketing is a method that employs marketing strategies to change public behaviors for social good. It is widely used in public and nonprofit management. This course starts with basic concepts of social marketing, and focuses on the practices and innovative thinking of social marketing strategies.