1121_ON BUSINESS PLATFORM_BM681
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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Week 1 Introduction
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Week 2 Google books
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Week 3 What is "platform"?
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Week 4 Network effect
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Week 5 Platform design
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Week 6 Platform vs conventional businesses
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Week 7 The creation of platform
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Week 8 Launching strategy
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Week 9 Value capturing and degree of openness
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Week 10 From pipeline to platform
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Week 11 Turn product into platform
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Week 12 Enveloping
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Week 13 Governance of platform
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Week 14 Governance of platform
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Week 15 oral
Co-Instructor(s)
王致遠
王致遠
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