1131_INTEGRATED MARKETING COMMUNICATION_BM341
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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Syllabus of Ingrated Marketing Communication (undergraduate)
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Ch01_Intro to IMC
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Ch02_Role of IMC
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Ch03_Organizing for Ad
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Ch04_Perspectives on CB
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Ch05_Communication Process
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Ch06_Source
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Ch07_Objectives
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Ch08 and 9_Creative Strategy
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Ch10_Planning and strategy
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Ch11_Evaluation of broadcast media
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Ch12_Evaluation of print media
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Ch13_Support Media
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Ch14_Direct Marketing
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Ch15_Digital media
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Ch16_Sales promotion
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Ch17_PR
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Ch18_Personal Selling
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Ch19_Measuring
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gamification
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Benetton case
Co-Instructor(s)
張純端
張純端
Co-Instructor(s)
戴韻倩
戴韻倩
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