991_消費者行為
上課期間：從 即日起 到 無限期
課程介紹
課程安排
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CASE 2-1 STARBUCKS KEEPS IT BREWING IN ASIA
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CASE 2-2 THE CREST WHITESTRIP CHALLENGE
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CASE 2-7 THE MOSQUITO MAGNET
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CASE 3-1 K9-QUENCHER TARGETS PREMIUM PET MARKET
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CASE 3-2 LEVI’S SIGNATURE STRETCH
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CASE 3-3 JACK LINK’S BEEF JERKY GOING HIP AND HEALTHY
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CASE 3-5 THE PSYCHOGRAPHICS OF LUXURY SHOPPERS
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CASE 3-6 REVLON FOR MEN.UBERSEXUALS AND THE CHANGING MALE LANDSCAPE
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CASE 3-7 POSITIONING THE YARIS
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CASE 4-2 ADIDAS 1-AHEAD OF ITS TIME
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CASE 4-6 VESPANOMICS
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CASE 4-7 CREATING A LOYALTY PROGRAM AT THINGS REMEMBERED
教師 / 張純端
教師 / 游雅婷
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