991_CONSUMER BEHAVIOR
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
-
CASE 2-1 STARBUCKS KEEPS IT BREWING IN ASIA
-
CASE 2-2 THE CREST WHITESTRIP CHALLENGE
-
CASE 2-7 THE MOSQUITO MAGNET
-
CASE 3-1 K9-QUENCHER TARGETS PREMIUM PET MARKET
-
CASE 3-2 LEVI’S SIGNATURE STRETCH
-
CASE 3-3 JACK LINK’S BEEF JERKY GOING HIP AND HEALTHY
-
CASE 3-5 THE PSYCHOGRAPHICS OF LUXURY SHOPPERS
-
CASE 3-6 REVLON FOR MEN.UBERSEXUALS AND THE CHANGING MALE LANDSCAPE
-
CASE 3-7 POSITIONING THE YARIS
-
CASE 4-2 ADIDAS 1-AHEAD OF ITS TIME
-
CASE 4-6 VESPANOMICS
-
CASE 4-7 CREATING A LOYALTY PROGRAM AT THINGS REMEMBERED
Co-Instructor(s)
張純端
張純端
Co-Instructor(s)
游雅婷
游雅婷
Related Courses
|
|
||||||
|
|
|
||||||
|
|
|
||||||
|