1052_國際行銷
上課期間：從 即日起 到 無限期
課程介紹
課程安排
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Syllabus of International Marketing Management (2017)
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introduction to marketing (Debbie)
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chap1(Debbie)
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chap2 and 10(Debbie)
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chap3(Debbie)
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chap4(Debbie)
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chap5(Debbie)
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chap6(Debbie)
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Chap7(Debbie)
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chap8(Debbie)
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Chap11(Debbie)
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Chap12 and 13(Debbie)
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Chap14(Debbie)
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Chap16(Debbie)
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Chap17(Debbie)
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Chap18(Debbie)
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chap19(Debbie)negotiation
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STP (CH8 to 10 ) (lecture 6)
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LV in Japan (1)
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Franz (2)
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Swatch(3)
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Intel inside (4)
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Dove (5)
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Amazon, Apple, Facebook, and Google(6-1)
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Tesco's Virtual Store - From South Korea to the United Kingdom(6-2)
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Tata Nano (7-1)
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Volkswagen in India(7-2)
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Rebranding Godiva-The Yildiz Strategy(8)
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Sarbucks -Delivering Customer Service(9)
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Lenovo -Building a Global Brand(10)
教師 / 張純端
教師 / 王宗斌
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