1052_INTERNATIONAL MARKETING MANAGEMENT
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
-
Syllabus of International Marketing Management (2017)
-
introduction to marketing (Debbie)
-
chap1(Debbie)
-
chap2 and 10(Debbie)
-
chap3(Debbie)
-
chap4(Debbie)
-
chap5(Debbie)
-
chap6(Debbie)
-
Chap7(Debbie)
-
chap8(Debbie)
-
Chap11(Debbie)
-
Chap12 and 13(Debbie)
-
Chap14(Debbie)
-
Chap16(Debbie)
-
Chap17(Debbie)
-
Chap18(Debbie)
-
chap19(Debbie)negotiation
-
STP (CH8 to 10 ) (lecture 6)
-
LV in Japan (1)
-
Franz (2)
-
Swatch(3)
-
Intel inside (4)
-
Dove (5)
-
Amazon, Apple, Facebook, and Google(6-1)
-
Tesco's Virtual Store - From South Korea to the United Kingdom(6-2)
-
Tata Nano (7-1)
-
Volkswagen in India(7-2)
-
Rebranding Godiva-The Yildiz Strategy(8)
-
Sarbucks -Delivering Customer Service(9)
-
Lenovo -Building a Global Brand(10)
Co-Instructor(s)
張純端
張純端
Co-Instructor(s)
王宗斌
王宗斌
Related Courses
|
|
||||||
|
|
|
||||||
|
|
|
||||||
|
|
|
||||||
|