1102_廣告學_ICM904A
上課期間：從 即日起 到 無限期
課程介紹
課程安排
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廣告效果導論 2022
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廣告實驗法簡介與應用 2022 (前半)
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廣告實驗法簡介與應用 2022 (後半)
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呂姿穎美學革命六版
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李祐瑋論文final
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林子筠論文final
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練習資料檔1
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基本步驟
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(0505-1) Is Native Advertising Effective for Corporate Social Responsibility Messaging
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(0505-2) 敬畏廣告：抽象心態的中介作用
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(0512-1) how the eyes connect to the heart
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(0512-2) wang2020
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(0512-3) 10.1080@00913367.2020.1742819(陰影)
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(0519-1) Authenticity and exclusivity appeals in luxury advertising
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(0519-2) How color affects the effectiveness of taste-versus health-focused restaurant advertising messages
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(0519-3) BeingReal about Instagram Ad Models-The Effects of Perceived Authenticity
教師 / 周軒逸
教師 / 葉姿瑩
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