1102_ADVERTISING_ICM904A
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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廣告效果導論 2022
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廣告實驗法簡介與應用 2022 (前半)
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廣告實驗法簡介與應用 2022 (後半)
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呂姿穎美學革命六版
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李祐瑋論文final
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林子筠論文final
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練習資料檔1
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基本步驟
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(0505-1) Is Native Advertising Effective for Corporate Social Responsibility Messaging
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(0505-2) 敬畏廣告：抽象心態的中介作用
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(0512-1) how the eyes connect to the heart
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(0512-2) wang2020
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(0512-3) 10.1080@00913367.2020.1742819(陰影)
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(0519-1) Authenticity and exclusivity appeals in luxury advertising
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(0519-2) How color affects the effectiveness of taste-versus health-focused restaurant advertising messages
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(0519-3) BeingReal about Instagram Ad Models-The Effects of Perceived Authenticity
Co-Instructor(s)
周軒逸
周軒逸
Co-Instructor(s)
葉姿瑩
葉姿瑩
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