1102_MARKETING MANAGEMENT AND RESEARCH_BM504
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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Syllabus of Marketing Management (MBA)
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Lecture 01-Introduction to Marketing
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Lecture 02-Marketing Environment
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Lecture 03-Marketing Information and Research
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Lecture 04-Consumer Behavior
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Lecture 05-Organizatonal Buying Behavior
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Lecture 06-STP
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Lecture 07-New Product Development
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Lecture 08-Product Strategy
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Lecture 09-Service Strategy
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Lecture 10-Pricing Strategy
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Lecture 11-Channel Management
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Lecture 12-Retaling and Wholesalers
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Lecture 13-Promotion Management
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1. The Impact of Corporate Social Responsibility on Brand Sales An Accountability Perspective
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2. Leveraging Creativity in Charity Marketing The Impact of Engaging in Creative Activities on Subsequent Donation Behavior
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3. Safe Together, Vulnerable Apart How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
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4. Makeup Who You Are Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work
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5. Gimmicky or Effective The Effects of Imaginative Displays on Customers’ Purchase Behavior
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6. Understanding Lateral and Vertical Biases in Consumer Attention An In-Store Ambulatory Eye-Tracking Study
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7. Blame the Bot Anthropomorphism and Anger in Customer–Chatbot Interactions
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8. Augmented Reality in Retail and Its Impact on Sales
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9. Complaint Publicization in Social Media
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10. Who Deserves Faulty Products How Blaming the Victim Prevents Consumer Punitive Action
Co-Instructor(s)
張純端
張純端
Co-Instructor(s)
林睿揚
林睿揚
Co-Instructor(s)
魏廷軒
魏廷軒
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