1112_廣告創意_ICM540
上課期間：從 即日起 到 無限期
課程介紹
課程安排
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1 advertising past, today and future
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2 branding and positioning
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3 ad creative strategies
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4 messages appeal and endorsers
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5 ad_TV and radio ads.pdf
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6 printed ads
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6-1 services ads
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7 interactive and social media.pdf
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8 out of home media.pdf
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9 IMC and budget planing.pdf
教師 / 張榮華
教師 / 童鈺婷
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