1112_ADVERTISING CREATIVITY_ICM540
Course Period：FromNow ~ Any Time
Course Intro
Course Plan
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1 advertising past, today and future
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2 branding and positioning
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3 ad creative strategies
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4 messages appeal and endorsers
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5 ad_TV and radio ads.pdf
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6 printed ads
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6-1 services ads
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7 interactive and social media.pdf
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8 out of home media.pdf
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9 IMC and budget planing.pdf
Co-Instructor(s)
張榮華
張榮華
Co-Instructor(s)
童鈺婷
童鈺婷
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